Yes. Pure mail order and online retailers are in 47.91; retailers with a shop and an online store are under their main class. Making the website a required field captures both.
G 47 · −47.73 · −47.74
Grocery retail, specialist shops, fashion and shoe retail, DIY and garden centres, drugstores, petrol stations and online shops: for manufacturers, wholesalers, shopfitters and service providers who want to reach retailers by post or plan a location.
Our Austrian database holds 218,653 records (as of 3 November 2026); they are not yet assigned to industries. The quote states the size available for this industry.
Export of the whole industry: €359 (final price). Selections by federal state, district or your own filters are quoted on request.
Official statistics: 51,727 businesses in Austria according to Statistics Austria, structural business statistics 2024 (table G_UNT1) (reference year 2024, table created 30 June 2026). Division 47 retail trade (53,630) excluding pharmacies (47.73: 1,495) and retail sale of medical and orthopaedic goods (47.74: 408). Mail order and internet retail (47.91: 3,288) is included, as are opticians, which the statistics only show within class 47.78. This is the size of the market, not the size of our database.
The industry corresponds to ÖNACE division 47 without pharmacies (47.73) and retail sale of medical and orthopaedic goods (47.74); these have an industry of their own. Mail order and internet retail (47.91) is included.
Retailers with a shop and an additional online store are listed under their main class, not under 47.91. If you are looking for online retailers, filter by website rather than by class only.
| ÖNACE 2008 | Official title | For your selection |
|---|---|---|
| 47.1 | Retail sale in non-specialised stores | supermarkets, discounters, department stores |
| 47.2 | Retail sale of food, beverages and tobacco in specialised stores | specialist shops, tobacconists (47.26) |
| 47.30 | Retail sale of automotive fuel in specialised stores | petrol stations |
| 47.5 | Retail sale of other household equipment in specialised stores | DIY stores, furniture and electrical retail |
| 47.7 | Retail sale of other goods in specialised stores | fashion, shoes, drugstores, opticians (in 47.78); excluding 47.73 and 47.74 |
| 47.91 | Retail sale via mail order houses or via internet | online shops focused on mail order |
Most retail trades do not require a certificate of competence. There is no industry register.
These 15 columns are included.
ÖNACE classifies retailers by their main range. A sports shop with a bicycle workshop is in 47.64 (sporting equipment), not in repair. If you are looking for a particular range, name the class.
For location planning and territory analysis the address is crucial. For chains, the company seat is often not where goods are sold.
Marketing emails to online shops require prior consent, even if the address is in the legal notice (§ 174(3) TKG 2021).
We manufacture garden furniture and are looking for specialist retailers in group 47.5 and online shops (47.91) throughout Austria with a website, for a postal mailing with our dealer catalogue. How many records is that, and how current are the data?
Use cases
Specialist retailers of one range for a postal mailing with a catalogue.
Retailers in a city for field sales planning.
Analyse competition and retail density per district.
Online shops in a region as potential customers for shipping services.
Questions
Yes. Pure mail order and online retailers are in 47.91; retailers with a shop and an online store are under their main class. Making the website a required field captures both.
Pharmacies (47.73) are not; they have an industry of their own. Opticians are statistically in class 47.78 and therefore included here; the industry Pharmacies, opticians, hearing care and orthopaedic suppliers brings them together specifically.
Only with prior consent (§ 174(3) TKG 2021). The address in the legal notice is not consent. Details: B2B marketing and § 174 TKG 2021.
51,727 businesses in Austria according to Statistics Austria, structural business statistics 2024 (table G_UNT1) (reference year 2024, table created 30 June 2026). Division 47 retail trade (53,630) excluding pharmacies (47.73: 1,495) and retail sale of medical and orthopaedic goods (47.74: 408). Mail order and internet retail (47.91: 3,288) is included, as are opticians, which the statistics only show within class 47.78. This is a figure from official statistics, not the size of our dataset.
Format, sources, price and marketing law (§ 174 TKG 2021): questions about all industries.